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Dr. Utopia’s Magic Ism

June 11, 2010

This cartoon from 1948 was one in a series of nine short films produced by Harding College in Searcy, Arkansas (John Sutherland Productions, Inc. producer).  The films were aimed at portraying “simple economic truths about the American system of production and distribution in an interesting and entertaining manner.”

In this short film titled Make Mine Freedom, the antagonist salesman, “Dr. Utopia,” claims that “Ism will cure any ailment of the body politic” as he peddles his potion to workers, manufacturers, farmers, financiers, and politicians.  In exchange for what he has to offer Dr. Utopia asks his potential customers to make this pledge:  “I hereby turn over to Ism, Incorporated, everything I have, including my freedom, and the freedom of my children, and my children’s children, in return for which said Ism promises to take care of me forever.”  The would-be consumers are not scared.  Upon overhearing the pitch, “John Q. Public” urges, “Before signing up, you boys ought to try a little taste of Dr. Ism’s formula to see what you’d get in exchange for your ‘freedom.’ Go ahead! Try it.”

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2 Comments
  1. ChelRonA permalink
    September 22, 2010 12:35 pm

    Love it!!

    Where do you find this stuff?

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